Our overriding goal is complete customer satisfaction. To meet this goal, we strive to achieve the highest levels of quality in all our products and services. This is what sets us apart from the competition.

Quality is seen as an indispensable tool for achieving this success, both in terms of our positioning and prestige in the market and in terms of profitability and economic benefits for the organisation.

The basic criteria for our quality objectives are defined by the customer, with whom we try to establish a relationship that goes beyond a simple commercial one: a partnership based on trust and mutual learning.

The purchasing process is very important to the quality of our products. For this reason, we demand the best product and service quality scores from our suppliers.

The pursuit of quality objectives is an important function of the company’s managers.
By evaluating the performance of our employees, we assign a special importance to the quality of their work.

To achieve our quality objectives, we depend on all of our employees do their jobs correctly and efficiently. They are the very foundation of our organisation’s image as they work to meet our standards of quality.

On a par with the quality of our products, the quality of our services is evaluated by the customer. Customer assistance, delivery times, after-sales service and training contribute decisively to continuous improvement of the company’s overall performance.

Granel holds renowned food certifications such as BRCGS Food Safety, Kosher and Halal.